One thought on “Web Marketing: What You Need To Develop An Online Training Program or Course

  • December 6, 2014 at 7:14 pm
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    You know what?

    You’re a genius.

    No, really.

    I’m not trying to sell you anything, either.

    I’m being serious. Did you ever consider that you have a unique genius or
    skillset that many others don’t have? What would it be like to bottle up
    your expertise and present it to others in a training program or course?

    With the technology available at our fingertips today, doing something like
    that is easier than ever before.

    For example:

    – You might be like one of my clients and own a chain of independent
    grocery stores. You’ve learned a thing or two about how to use social media
    to bring more people into your stores. What if you created a series of
    videos from PowerPoint presentations where you explain to other store
    owners how to do the same thing? You could make an introductory course and
    market specifically to them, knowing that you understand them in a unique
    way.

    – You might be really good at socializing. You have an abundance of close,
    genuinely caring friends and make new friends easily. Whether for business
    or pleasure, you feel confident walking into any room at any time knowing
    you’ll walk out with 10 new connections. Why not outline a program where
    you could teach people how to start conversations, what to do in awkward
    silences, how to ask questions, how to follow up and stay in touch, etc.?
    You could market it to graduating university students, looking for jobs. Or
    sales people that don’t understand why people get turned off. Or to people
    that deal with depression.

    – Perhaps you’re awesome at making jokes. Being witty, cracking people up
    and having a quick, funny response in almost any moment is a gift you’ve
    had since childhood. This could be a 6-week comedy course where you meet
    people on a group call every week and explain strategies for creating jokes
    and being funny. This would be ideal for people that have to do public
    speaking, sales people, real estate agents, parents…

    Creating an online course or program is something you can do from the
    comfort of your home. You can put it out for the entire world to benefit
    (and to make a profit) by utilizing inexpensive online tools.

    In this 10-minute video, I share 2 mind maps from a session with one of my
    coaching clients. I show you the strategy for creating and marketing you
    online program or course, plus have the 2 mind maps available for you to
    download for reference.

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